Last reviewed: October 8, 2026
This policy explains how Shoals Roofing Directory builds, maintains, and presents listings for roofing companies, gutter specialists, and exterior contractors in Lauderdale and Colbert counties, Alabama — and how paid featured placement stays separate from editorial coverage. We wrote it because a directory is only useful if you know exactly how it was put together.
Shoals Roofing Directory is an independent local directory published in the Tennessee Valley. We are not a roofing company, a franchise, or a national lead-generation service. We do not sell homeowner information to contractors, and contractors do not pay to appear in the base directory.
The directory is researched, written, and maintained by the Shoals Roofing Directory Editorial Team, with selective manual enrichment of listings from company websites and other public sources. Not every listing receives that enrichment, and it never changes where a business appears in our neutral order.
Our process is described in full on the methodology page. In short:
We want to be precise about this, because “verified” is an overused word. A “listing checked” date means we ran structural checks: the phone number worked, the address was consistent with public records, and the website loaded at the time of the check. It does notmean we inspected the company's work, interviewed customers, confirmed licensing or insurance, or endorse the business in any way. Where a business owner has claimed their listing and we confirmed their identity, the listing carries an owner-verified badge. Owner verification confirms who submitted the information — not the quality of the work. Homeowners should always do their own due diligence, including checking Alabama licensing and insurance certificates, before hiring a contractor.
Local companies can purchase clearly labeled featured or spotlight placements. Payment never determines whether a business qualifies for a listing, what we write about it, or its position in the neutral alphabetical order that all non-featured listings follow. Guides and articles are planned and written before any placement is sold against them, and no advertiser reviews or approves editorial content. Full details are in our advertising disclosure.
If any listing detail is wrong — a phone number, an address, a service list — we want to know. Email us through the contact page and we will correct or remove the information promptly. Corrections are made regardless of whether a business advertises with us.
Shoals Roofing Directory is locally owned and operated. If the publisher ever has a financial relationship with a listed company, it will be disclosed on the listing and on the advertising disclosure page.